Dewdrop (Mobile App)
Problem
Homeowners face rising water costs and safety concerns due to limited water supply and contaminated infrastructures.
Solution
A mobile app that would connect to a water filtration system that addresses the users needs of conserving water and also filtering the water that comes out of taps and faucets around the users home.
Mug Garden (Branding, Website)
Problem
To develop a visual brand identity that establishes Mug Garden as a welcoming and friendly space for coffee lovers, plant parents, and community members. The brand and collateral should feel welcoming, tranquil, with a artisan edge.
Solution
The brand name was chosen to evoke nature and freshness, highlighting real fruit slices that emphasize genuine ingredients, fresh flavor, and a health-focused appeal. Strong callouts reinforce the core themes of freshness and wellness.
Fresh Squeeze Beverage Brand
Problem
To create a new beverage brand that resonates with health-conscious Gen Z drinkers, offering a flavorful and healthy drink experience. The brand name should reflect the product’s natural ingredients, and appeal to the target audience’s lifestyle.
Solution
The brand name was chosen to evoke nature and freshness, highlighting real fruit slices that emphasize genuine ingredients, fresh flavor, and a health-focused appeal. Strong callouts reinforce the core themes of freshness and wellness.
Sierra Nevada Torpedo Poster
Problem
Develop a promotional poster for Sierra Nevada’s Torpedo IPA that adheres to the provided style guide.
Solution
Used the provided tagline, “Damn the Torpedoes, Full Hops Ahead,” to promote brand awareness and capture the bold spirit of the beer. Strong typography to reinforce the beer’s strong personality and aligns with the established style guide, while Sierra Nevada’s signature brand colors are applied consistently to maintain the visual identity. A large, central pint glass of Torpedo IPA, complete with dynamic foam movement, conveys energy and boldness, drawing the viewer’s attention. Callouts emphasize product details and quality, and layered textures throughout the design add depth and visual interest, reflecting the adventurous and daring nature of the brand.










