Problem
Create a social campaign that addresses a real and relevant issue. Your campaign should move beyond awareness and actively inspire conversion—an action, behavior, or change that your audience will take as a result of your work.
Solution
Created Flight for the Future, a donation campaign centered around the restoration, and preservation of Californian wetlands. Used multiple channels such as a website, instagram posts, posters and transit ads.
Roles
Designer Josh M.
Time Frame
4 weeks
Challenges
- Short time frame
- Unclear deliverables
Research and Development
