Problem
Homeowners face rising water costs and safety concerns due to limited water supply and contaminated infrastructures.

Solution
A mobile app that would connect to a water filtration system that addresses the users needs of conserving water and also filtering the water that comes out of taps and faucets around the users home.

Flight for the Future

Problem
Create a social campaign that addresses a real and relevant issue. Your campaign should move beyond awareness and actively inspire conversion—an action, behavior, or change that your audience will take as a result of your work.

Solution
Created Flight for the Future, a donation campaign centered around the restoration, and preservation of Californian wetlands. Used multiple channels such as a website, instagram posts, posters and transit ads.

Problem
To create a new beverage brand that resonates with health-conscious Gen Z drinkers, offering a flavorful and healthy drink experience. The brand name should reflect the product’s natural ingredients, and appeal to the target audience’s lifestyle.

Solution
The brand name was chosen to evoke nature and freshness, highlighting real fruit slices that emphasize genuine ingredients, fresh flavor, and a health-focused appeal. Strong callouts reinforce the core themes of freshness and wellness.

Problem
Develop a promotional poster for Sierra Nevada’s Torpedo IPA that adheres to the provided style guide.

Solution
Used the provided tagline, “Damn the Torpedoes, Full Hops Ahead,” to promote brand awareness and capture the bold spirit of the beer. Strong typography to reinforce the beer’s strong personality and aligns with the established style guide, while Sierra Nevada’s signature brand colors are applied consistently to maintain the visual identity. A large, central pint glass of Torpedo IPA, complete with dynamic foam movement, conveys energy and boldness, drawing the viewer’s attention. Callouts emphasize product details and quality, and layered textures throughout the design add depth and visual interest, reflecting the adventurous and daring nature of the brand.

Problem
To extend the 1976 NASA style guide by adding 3 more examples of style application and the designs need to be in alignment with what is current in the guide. Any extended visual languages of the NASA guide will need an additional page and guidance.

Solution
Extended the NASA Style Guide by creating three new application examples that strictly follow the guide’s established visual principles while creating new assets to keep the branding fresh and modern.

Problem
Analyze a brands current style guide and improve the branding of one of their products.

Solution
Used Winco’s existing style guide and applied it to their deli wrappers to improve cohesion with the rest of their brand.